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About Us

The REcreate Agency, was set up in 2020 by independent producers Reece McMahon & Emily Beecher. After meeting on China Plate’s ‘The Optimists’ producing course in 2020, they worked side by side as indie producers during the pandemic to support as many artists as they could, raising over £200k of direct investment during the past year. Life for freelancers is already isolating and constantly on the edge of burnout, but in this time of crisis it was even harder. Working together, they noticed how their values, varied skills & styles of working complemented and enhanced each other’s practices. They realised they could achieve more together than they ever could alone.

Since Auutmn 2023, REcreate has been taking a break – with Reece leaving the company to focus on other work.

REcreate was developed to be a place where artists, producers and projects could come to grow, whilst never losing their independence.

To us this means:

REcreate mentorship icon
  • Inclusivity
    Making space for everyone to make their best work, while celebrating difference.

    Making art can be messy and complicated, often allowing us to see the world from other perspectives that aren’t our own. By being as open and inclusive as we can with our practice, we can better ensure the safety and care that is needed to hold everyone in the spaces we work in.

  • Connection
    Finding common ground through curiosity and respect; making links between people possible.
    When new people work together, magic can happen. By leading with connection in mind, we’re always open to finding new possibilities and ways of seeing the world.
  • Joy
    Finding delight in the work and the space between us, even when it’s challenging.

    Finally, we seek the empowerment of joy – not just in the artistic process but with audiences too. REcreate is a place where artists can bring hard-hitting work that addresses tough issues, but also where we acknowledge the absolute joy we’ve found in working together, creating art and sharing it.

  • Generosity
    Showing up with an open heart and an open mind; facilitating others to do the same.

    Generosity shouldn’t mean working for free or at industry minimums. But generosity also means showing up open-hearted and ready to try things. We encourage generosity of learning between artists and producers, a generosity of spirit that remembers everyone is there to make something great and be better.

  • Kindness
    Serving others and ourselves through our time, talent and resources; remembering at the end of the day we’re all imperfectly human.
    Kindness is king. After a year like no other, we need to be mindful of each other’s needs, emotions and the boundaries we need in place in order to do our best work. It’s sometimes the little things that make the biggest difference.
Emily Beecher
E mily Beecher

More about Emily

Emily is an award-winning benefits-class producer, writer, story consultant & performer with a long-term disability & caring responsibilities.

She is the creator and Founding Mother of The Good Enough Mums Club – a musical that grew out of her experience with severe postnatal depression and postnatal psychosis. During 2014 The Good Enough Mums Club played to sold-out audiences and four-star reviews and was covered extensively in the media.

She was the Story Consultant on The Walt Disney Company’s award-winning, first ever viral Christmas ad, From Our Family To Yours and is currently working on her first one-woman show Summer Camp For Broken People.

Emily has written for The Guardian, ‘alive’ and ‘blush’ magazines (Canada) and has consulted on several video games, film scripts and the ‘Patient Zero’ comic book series. She wrote a regular column, Tantrums & Tinder, about dating as a single mother for Motherlode magazine.

As a content producer, Emily’s had the pleasure of working with clients such as Proctor & Gamble, Hasbro, Kelloggs, Universal, Nintendo, Nickelodeon, Mattel, Somerset House, the English National Ballet, and the Labour Party.

Emily holds a postgraduate diploma in Creative Writing at the University of Oxford and an MA in Creative Writing and Publishing (Distinction) from the University of Lincoln and The Guardian.

The REcreate Agency has worked with organisations including…

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